Notion Statistics 2026: Users, Valuation, AI, Pricing, and Marketplace Data

Notion has grown from a flexible notes app into a broad AI workspace platform used for docs, wikis, projects, search, email, calendars, and internal knowledge systems. These Notion statistics highlight the latest figures on users, valuation, AI adoption, pricing, template marketplace depth, traffic, reviews, and enterprise infrastructure.

Notion Statistics (Top Highlights)

• Notion said it passed 100 million users in August 2024.
• By May 2025, the company said it had over 100 million users across 85 countries.
• In January 2026, Notion disclosed a private tender offer totaling about $270 million at an $11 billion valuation.
• Notion said that by the end of 2025, more than 50% of its ARR came from AI-enabled customers.
• Notion 3.0 launched in September 2025 with Agents at the center of the product.
• Notion said its vector search infrastructure scaled 10x while reducing costs by 90% over two years.
• Notion’s marketplace lists 30,000+ templates.
• The marketplace also shows 19,294 creators, 2,069 collections, 345 categories, and 158 consultants.
• Among featured marketplace groupings, Workflows & Automations had 2,875 templates, AI had 777, AI Prompts had 282, and Blogging had 155.
• Notion’s official pricing page lists Free at €0 per seat per month, Plus at €9.50, and Business at €19.50.
• Free-plan file uploads are capped at 5 MB each, while paid plans allow uploads up to roughly 5 GB per file.
• Page history is listed at 7 days on Free, 30 days on Plus, 90 days on Business, and unlimited on Enterprise.
• The Free plan allows 10 external guests, while paid plans list unlimited guests.
• Similarweb shows 179.8 million total visits to Notion’s top domains over the last 3 months, with 3.00 average page views and 1 minute 47 seconds average visit duration.
• G2 lists Notion at 4.6 out of 5 from 10,886 reviews.
• Enterprise data residency is available for eligible Enterprise customers, with US and EU regions listed and Japan and South Korea marked as coming soon.
• Notion says Notion Calendar, Notion Mail, and beta services are not covered by data residency.
• Notion’s data and integrations documentation says users can import from other apps, embed outside content, and connect tools through partner integrations and the public API.
• Notion pricing materials list Enterprise Search, Research mode, Notion Agent, and Custom Agents as part of the expanding AI product stack.
• Custom Agents are listed as free to try, then $10 per 1,000 credits.

Notion Pricing Statistics

Notion still keeps a classic freemium entry point, but its monetization now leans on team collaboration, administration, AI features, and enterprise controls. The gap between Plus and Business pricing also shows how strongly the company is positioning itself for work teams rather than just personal note-taking.

Max = €19.50. Widths: Free 0.00%, Plus 48.72%, Business 100.00%

Notion Page History by Plan

Version history is one of the clearest ways to see how Notion segments individuals from serious team use. Free users get short rollback windows, while higher tiers keep more operational memory for audits, collaboration, and recovery.

Max = 90 days. Widths: Free 7.78%, Plus 33.33%, Business 100.00%

Notion Template Marketplace Statistics

Notion’s template ecosystem is now large enough to function like a marketplace layer on top of the software itself. That matters because templates reduce setup friction, help users discover use cases faster, and create a creator economy around operating systems, dashboards, CRMs, planners, and AI workflows.

Max = 2,875. Widths: Workflows & Automations 100.00%, AI 27.03%, AI Prompts 9.81%, Blogging 5.39%

Notion Review Statistics

Third-party review data suggests Notion still has strong product-market fit with business users despite complaints about complexity and performance on large databases. Its high review volume also shows that it now sits in mainstream software-buying consideration sets rather than niche productivity circles.

Max = 8,298. Widths: 5-star 100.00%, 4-star 27.90%, 3-star 2.55%, 2-star 0.36%, 1-star 0.37%

Notion AI Infrastructure Scale Statistics

Notion’s AI push is not just a product story. It is also an infrastructure story. The company has had to support semantic search, connected workspaces, research workflows, and agent actions across millions of workspaces while keeping costs under control.

Max = 10x. Widths: Nov 2023 launch 10.00%, Feb 2026 scale 100.00%

Notion AI Infrastructure Cost Statistics

The other side of Notion’s AI expansion is efficiency. If the company can keep retrieval and reasoning costs down while usage rises, AI becomes a much stronger long-term monetization layer rather than just a feature subsidy.

Max = 100. Widths: Launch cost index 100.00%, Optimized cost index 10.00%

What These Notion Statistics Show

The clearest takeaway is that Notion is no longer just competing in the note-taking category. Its scale, valuation, AI revenue mix, enterprise controls, marketplace depth, and adjacent products like Mail and Calendar show a platform strategy aimed at becoming a central operating layer for knowledge work.

At the same time, the numbers show where Notion is focusing execution. The company is pushing harder into enterprise pricing, AI agents, retrieval infrastructure, regional compliance, and ecosystem expansion. That mix suggests Notion’s next stage of growth will likely depend less on simple user acquisition and more on deeper monetization per workspace, especially through AI-enabled teams and larger accounts.

Sources

• Notion Blog, “100 Million of You,” September 3, 2024
• Notion Blog, “Notion is now available in the Microsoft Store on Windows,” May 27, 2025
• Notion Blog, “Introducing Notion 3.0,” September 18, 2025
• Notion Blog, “GIC, Sequoia, Index purchase Notion shares in private tender offer,” January 26, 2026
• Notion Blog, “Two years of vector search at Notion: 10x scale, 1/10th cost,” February 19, 2026
• Notion Pricing page, accessed March 2026
• Notion Help Center, “Data residency for Notion,” accessed March 2026
• Notion Help Center, “Data & integrations,” accessed March 2026
• Notion Marketplace, accessed March 2026
• Similarweb, Notion market share analysis for February 2026
• G2, Notion reviews page, accessed March 2026